Bluematter is an online platform built for in-house teams that want the freedom to create and execute successful marketing strategies without an agency.
Stuck in one of two camps? There’s another option.
If you’re like all the companies we’ve studied, your team is in one of two camps—overwhelmed and without a plan, or leaning on an agency that can’t live up to their promises. Sound familiar?
Bluematter is excellent at helping organizations narrow their focus in order to experience greater growth. We sharpened our understanding of who we were in the market and gained tools and processes that helped develop powerful and effective marketing.
Bluematter’s strategy and execution platform puts you in the driver seat
Bluematter was designed for in-house teams that want the flexibility, agility, and predictability that agencies can’t provide.
Strategy Hub
Create a marketing plan that gets results while retaining competitive insights.
Create a strategic plan unique to you
Certify your in-house team with courses
Get one-on-one coaching and training
Execution Hub
Implement your plan with skilled providers without marketing agency drawbacks
Work with vetted, trusted partners
Access the best tools & technology
Manage projects in one central place
Give your in-house team everything they need to win
Industry knowledge is the foundation of your marketing plan
No one knows your industry better than you, so we provide the framework and exercises that help your team plan marketing, no matter their level of experience.
Collaboration leads to skyrocketed results
As your team goes through each of the five steps, you’ll learn to create a marketing playbook that produces long-term results and fulfills the CEO’s vision.
Build on the foundation for every marketing decision
Creating a core marketing strategy is the first step in the Bluematter platform, empowering you to confidently make large and small marketing decisions.
Pick up new skills just in time, so you’re ready to execute
Like your favorite Nintendo game, completing Strategy Builder modules unlocks access to related training inside of Bluematter Academy, so you only learn what’s relevant when you’re ready.
Maximize your internal resources and drive up job satisfaction
Retain insights, increase loyalty, and reduce costs by taking full advantage of your in-house team as they become seasoned marketers with deep industry expertise.
Stay up-to-date with digital marketing, and own your market
Core marketing strategies are fairly static, but the “stuff” of marketing changes every day, so Bluematter Academy’s training is always up to date so you can be too.
Like your favorite Nintendo game, completing Strategy Builder modules unlocks access to related training inside of Bluematter Academy, so you only learn what’s relevant when you’re ready.
Expert advice whenever you need it
Book on-demand calls by the hour with business, sales, and marketing leaders who are current practitioners.
Get help wherever you need it
From reviewing your strategy exercises to auditing your social media playbook, our experts will help you succeed.
What sizes and types of companies does the training work for?
Bluematter’s unique approach (hooking you up with the strategic framework and resources you need) works best for b2b companies like software, HR, IT and other service providers. We don’t pretend to be able to help b2c companies. Our training has resulted in an average of 25% YOY growth for b2b companies in the Bluematter program. B2b mid-market (or companies who are approaching mid-market size) are best positioned to get results from Bluematter.
Who at my company should use the 5 training licenses?
Bluematter is designed to bring everyone to the table. That’s how crazy results happen. The 5 licenses are used by your head of growth, head of sales, head of marketing, head of customer care and your CFO.
What is the Strategy Builder?
Unlike the tactical training your team will receive in the ML5 Academy, the Strategy Builder is where your team creates a strategic plan to guide your company’s brand positioning and marketing activities over a period of 12 months. The Strategy Builder literally does what the name implies. It builds a strategy that is designed to be implemented in very clear ways.
What am I going to learn in side Bluematter?
We cover b2b sales and marketing and how to unify your teams for guaranteed success. Check out a course menu here.
What kind of service providers do you have?
We have service providers across these long-term partnerships: growth driven design, hubspot automation, digital advertising. We’ve also got service providers for more short-term projects: branding, video editing, graphic design, copywriting, and app development.
Who are the coaches?
Our coaches are experienced b2b sales and marketing professionals who have been employed by Fortune 1000 companies and/or have run 7-figure digital marketing agencies. They’re giving their years of experience to you so that you can model successful companies without having to hire expensive agencies!
Why do I need to create a strategy in-house?
Most marketers are “winging it” without a plan. Even worse, most marketing and sales teams aren’t aligned. Without a strategy, your company wastes money on the wrong projects at the wrong time, confusion and stress are high, and your company can’t achieve growth goals. You a step-by-step strategic plan that comes from internal clarity around your market and your brand. Bluematter helps you create the vision and make the small and large decisions to achieve it
How are Bluematter service providers different?
Our service providers are vetted, experienced and trained. Everyone in MarketShare has been invited because we intimately know the quality of their work. Each and every partner is not only experienced in their area of expertise, but they’ve also gone through Bluematter’s Sales and Marketing Academy. They know exactly what sort of work you need done, and they will easily integrate with your strategy and get things done.
NO MORE INEFFECTIVE AND EXPENSIVE MARKETING.
With Bluematter, utilize your industry expertise and own your marketing results
Create Your Plan in Strategy Builder
Your team knows your company better than anyone
Upskill Your Team to Maximize Your Resources
Expertly decide on what gets done in house and get tactical training
Fill in Gaps With Bluematter Service Providers
Our Academy-trained resources are available to help in MarketShare
Bluematter is excellent at helping organizations narrow their focus in order to experience greater growth. We sharpened our understanding of who we were in the market and gained tools and processes that helped develop powerful and effective marketing.
